Immersal Oy, part of Hexagon, launched an augmented reality (AR) game arcade solution at VRARA Global Immerse Summit in Miami. The solution enables the retail and tourism industry as well as other sectors to gamify their customers’ experience while providing monetisation and learning opportunities. Potential AR arcade games are Pinball, Air Hockey, multiplayer Pong, Pacman, Tetris, Space Invaders, Donkey Kong, multiplayer Snakes and Ladders, and more.
With the game arcade solutions, you can decorate an entire neighborhood in a city with games, for example, placing Tetris on the surface of a high-rise building. A shopping mall can include branded games with a retailer’s logo or products forming part of the game. These AR elements modernise the shopping experience, improve brand engagement and introduce an element of fun.
Visitors in a new city or shoppers in a mall can use AR through their mobile devices or AR glasses. AR games can be combined with other AR content like navigation or e-commerce as part of a city guide app or shopping mall’s own app.
AR experiences are typically implemented with 5G, either private or public. It is possible to use MEC (multi-access edge computing) servers to ensure the immediate response times necessary for AR content. Mobile Network Operators (MNOs) benefit from supporting these solutions to showcase examples of 5G in use.
Immersal previously introduced a similar solution for stadiums and horse racing tracks and has piloted these together with several operators around the world including Rakuten in Japan.
In June 2022, Immersal also introduced a personal metaverse app which is an unprecedented way to create, share and experience the metaverse. Immersal App is an easy and fun way to merge physical and digital realities seamlessly into one immersive experience. This functionality can be integrated into both stadium and horse racing solutions.
“To make the metaverse accessible for a larger part of society, we need to lower the barriers to entrance. Games are a great way to inspire people to test AR for the first time. Adding creative monetisation and brand visibility opportunities makes this an attractive option for brands, making this the smartest first step into AR world ”, says Anttoni Vesterinen, CEO of Immersal.
Immersal Immersal is building world-leading spatial mapping and visual positioning tools – the foundation of the metaverse. Founded in 2015, Immersal’s team is based in Helsinki, Finland, and working with partners, developers and creators across the globe to reimagine how we explore, interact and create. Immersal also has sales offices in Hong Kong and in Silicon Valley, California and is expanding its presence and partner networks globally. The company was acquired by Hexagon in 2021 and continues to pursue the vision of a metaverse built and experienced by everyone on any device.
Hexagon is a global leader in digital reality solutions, combining sensor, software and autonomous technologies. Hexagon (Nasdaq Stockholm: HEXA B) has approximately 23,000 employees in 50 countries and net sales of approximately 4.3bn EUR. Learn more at hexagon.com and follow us @HexagonAB.
For more information, related images, and video please contact: Päivi Laakso-Kuivalainen CMO, Immersal Oy Phone: +358 40 757 29 27 Email: firstname.lastname@example.org
Immersal launches AR solution for Horse Racing Tracks
(Helsinki, Finland & Dubai, United Arab Emirates, 10 October 2022) Immersal Oy, part of Hexagon, today at GITEX in Dubai announced the launch of its augmented reality (AR) solution for horse racing tracks. The solution will work on horse racing tracks anywhere and enhance the visitor experience at the track.
Visitors at the track can use AR through their mobile devices or AR glasses, for example, to navigate to their seats at the stand, view real-time statistics or information concerning the races and individual horses, or enjoy 3D entertainment. Immersal’s AR capabilities will be incorporated in the racing track’s own app.
AR experiences in sport events, theme parks, public spaces like shopping malls or airports can enrich the experience. They can be helpful and engaging while also offering shopping and other business opportunities. This is typically implemented with 5G, either private or public. (Multi-access edge computing) MEC servers can ensure immediate response times of the AR content. For Mobile Network Operators (MNOs), Immersal’s app is a great opportunity to showcase the value of 5G in use.
Immersal already introduced a similar solution for stadiums and piloted it together with several operators around the world, including Rakuten in Japan.
In June 2022, Immersal introduced a personal metaverse app — a revolutionary way to create, share and experience the metaverse. The Immersal app is an easy and fun way to merge the physical with the digital seamlessly into one immersive experience. This functionality can be integrated into both stadium and horse racing solutions.
“Combining the low latency and high throughput of 5G with our Visual Positioning solution, we can deliver real-time insights to the spectators in high quality. By providing statistics on the horses and the individual races as well as entertainment like 3D animations, the race organiser can offer an enhanced experience simultaneously to thousands of viewers. This is something unseen at the race tracks before,” says Anttoni Vesterinen, CEO of Immersal.
About Immersal Immersal is building world-leading spatial mapping and visual positioning tools – the foundation of the metaverse. Founded in 2015, Immersal’s team is based in Helsinki, Finland, and working with partners, developers and creators across the globe to reimagine how we explore, interact and create. The company was acquired by Hexagon in 2021 and continues to pursue the vision of a metaverse built and experienced by everyone on any device.
Hexagon (Nasdaq Stockholm: HEXA B) has approximately 23,000 employees in 50 countries and net sales of approximately 4.3bn EUR. Learn more at hexagon.com and follow us @HexagonAB.
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IMMERSAL App – PERSONAL METAVERSE FOR EVERYONE, EVERYWHERE, NOW
Immersal Oy launched at Augmented World Expo (AWE) USA the Immersal App. It is revolutionary way to create, share and experience the Metaverse. Immersal App is easy and fun way to merge physical and digital seamlessly into one immersive experience. All the current metaverse services require expert knowledge and development competence to connect, share and experience digital content like photos and videos in real environment. Immersal App enables everyone, everywhere to create share and experience Metaverse instantly and easily.
Use cases range from sharing personal photos with closest friends at locations dear to the group to secret video messages relevant to only certain people at certain location to leaving greetings outside your favorite restaurant to reliving a dramatic location specific event and much, much more.
“I’m thrilled to break the news. Metaverse and specifically the Spatial AR (Augmented Reality) that we are simplifying and bringing to everybody has been a great promise already for years. Billions have been and continue to be invested in next generation Visual Operating Systems, Smart glasses, and futuristic gadgets. Today with the Immersal (personal metaverse) App we bring the Metaverse in front of you, I and everyone, everywhere. That is big ” Says Anttoni Vesterinen, CEO of Immersal.
Immersal is building world-leading spatial mapping and visual positioning tools – the foundation of the metaverse. Founded in 2015, Immersal’s team is based in Helsinki, Finland, and working with partners, developers and creators across the globe to reimagine how we explore, interact and create. The company was acquired by Hexagon in 2021 and continues to pursue the vision of a metaverse built and experienced by everyone on any device.
Rakuten Mobile and Rakuten Vissel Kobe Successfully Demonstrate a New Spectator Experience using 5G and VPS Technology from Immersal
Tokyo, November 10, 2021 – Rakuten Mobile, Inc. and Rakuten Vissel Kobe, Inc. today announced the success of a trial of a new spectator experience utilizing Rakuten Mobile’s 5G mmWave network and VPS (Visual Positioning System) technology, held at Noevir Stadium Kobe on November 3, 2021*1. The experience enabled spectators to view player and match statistics through an AR (augmented reality) overlay, while also integrating AR advertising and e-commerce functionality. Read the whole press release.
Hexagon expands its smart digital reality capabilities with the acquisition of Immersal
NACKA STRAND,Sweden,July 16, 2021/PRNewswire/ -- Hexagon AB, a global leader in digital reality solutions, today announced the acquisition of Immersal Oy, a pioneer and leading innovator of spatial mapping and visual positioning solutions used to produce augmented reality (AR) applications.
AR applications enhance real-world experiences by augmenting a user's visual perception with the display of digital content in the physical world. AR's ability to weave context-specific, 3D information into physical spaces provides endless opportunities to save time, improve performance and reduce costs across a wide range of industries and applications – from surveying, construction, public safety and manufacturing to maintenance, training and navigation applications. The immersive experience can help boost task efficiency, improve safety protocols, optimise workflows, increase collaboration and much more.
The Immersal SDK (software development kit) allows developers to merge and "anchor" digital content to real-world objects – with precise accuracy to their actual location in the physical space – by enabling a user's mobile device to locate and orient itself in the surrounding physical world using machine-readable maps. The maps, which are used for visual positioning, are constructed from image data supported by various mapping devices (including mobile phones) and hosted in the Immersal Cloud Service.
"Hexagon has long been a leader in delivering smart digital realities that combine inputs from reality capture sensors with advanced visualisation software and tools to enable remote, location-based intelligence. This acquisition puts the power of these insights into the hands of those on-site, enhancing their field of view with superimposed digital information, meaning they can literally do more with what theysee," says Hexagon President and CEO Ola Rollén. "For example, direct access to information about an asset – while working with that asset – including step-by-step instructions on how to repair it, can streamline maintenance tasks while reducing material waste and re-work."
Immersal has years of experience developing AI and machine learning-based spatial anchor technology, which "anchors" virtual objects or models for viewing on different devices in the same position and orientation. This unlocks a wide variety of location-based solutions and services – from consumer-oriented augmented reality applications in gaming and media and entertainment to digital twin solutions on an enterprise scale. Immersal's technology can map large spaces – both indoors and outdoors – and, unlike other solutions, works both offline on-device and online using the Cloud Service.
Founded in 2015 and headquartered inHelsinki, Finland, Immersal will operate as part of Hexagon's Geosystems division. The acquisition has no significant impact on Hexagon's earnings.
For further information, please contact:
Maria Luthström, Head of Sustainability and Investor Relations, Hexagon AB, +46 8 601 26 27,email@example.com