Large-Scale outdoor AR experiences
More detailed discussion with James Lee Burgess, Founder & Director of Urban XR.
Immersal tech made it possible to create large scale outdoor experiences
How is your experience using Immersal in your business?
I'm an architect by training and we started our business journey in 2019.
We were always going to pivot towards AR and Mixed Reality in a building environment - that's where our roots are. We began getting some commissions, looking at how we anchor very large scale experiences in outdoor open spaces. And when we started out, I hadn't come across Immersal and we were trying to do things with markers and QR codes. It would have had to be absolutely humungous to make these things work!
Our first project was a proof of concept and it didn't work.
When I found out about Immersal and the level of accuracy you can get and that permanent placement of content that was such a massive game changer for us. It's what I had been looking for. It's just been fantastic!
More information about UrbanXR and the immersive technology projects they have created can be found on the UrbanXR website
.