+358 44 971 1645
Urho Kekkosen katu 4-6 A, 00100 Helsinki, Finland

Immersal becomes a member of the global VR/AR Association

Reading Time: 2 minutes

August 16th, 2018

HELSINKI, FINLAND — Immersal Ltd. is pleased to announce that they have become the newest member of the global VR/AR Association.

Both the VR/AR Association and Immersal are dedicated to fostering growth in the virtual reality and augmented reality industries. As a member, Immersal will participate in the Association’s initiatives by which it will represent the association in Finland and will be connected with VR AR organizations to accelerate the market with smart growth. In addition, Immersal will participate in the Association’s AR Cloud committee with the likes of 6D.ai, Ubiquity6 and Umbra to actively define the future and standards for the global AR Cloud (http://www.thevrara.com/ar-cloud/).

“We are excited Immersal have joined the VR/AR Association and are participating in our AR Cloud Industry Committee,” says Kris Kolo, Global Executive Director of the VR/AR Association.

“We are thrilled to participate in the VR/AR Association and to interact with all the worldwide members by providing access to our unique localization and mapping technology and SDKs,” says Jufo Peltomaa, CEO & Founder of Immersal.

For more information please visit www.thevrara.com.

VR/AR Association Member

About Immersal

Immersal Ltd. develops technologies for mobile augmented reality (AR), chief among them the Immersal AR Cloud SDK, a localization and mapping service for markerless, persistent, multi-user AR. It can be used for enabling immersive experiences, such as indoor navigation, product finding, ads and entertainment in retail — and beyond. Based in Helsinki, Finland, Immersal currently employs a team of eight AR gurus and aims to be the biggest AR company in the world.


Jufo Peltomaa
+358 44 971 1645


About the VR/AR Association

The VR/AR Association (VRARA) is an international organization designed to foster collaboration between innovative companies and people in the virtual reality and augmented reality ecosystem that accelerates growth, fosters research and education, helps develop industry standards, connects member organizations and promotes the services of member companies.


Kris Kolo

Mikko is the EVP Engineering at Immersal. He's a tech geek and also does electronic music.