Immersal was part of creating a live XR experience at a live rock concert in Japan. The rock band UVERworld played at Yokohama Nissan Stadium on 29-30 July 2023, which filled was with 70 000 people.
Immersal collaborated with Realize Mobile Communications delivering a VPS-based AR experience. The audience was able to share messages from all areas of the stadium, which were then gathered together to form the logo of the rock band. This succeeded in creating a sympathetic experience by visualizing the emotions and passion of the audience gathered at the stadium.
Watch the video below to see the participatory in-stadium experience that can be adapted to various sporting, entertainment, and commercial events.
Immersal
Immersal, part of Hexagon, is building world-leading spatial mapping and visual positioning tools — the foundation of the metaverse. Founded in 2015, Immersal’s team is based in Helsinki, Finland, and working with partners, developers and creators across the globe to reimagine how we explore, interact and create. Immersal also has sales offices in Hong Kong and in Silicon Valley, California, and is expanding its presence and partner networks globally. The company was acquired by Hexagon in 2021 and continues to pursue the vision of a metaverse built and experienced by everyone on any device.
Hexagon (Nasdaq Stockholm: HEXA B) has approximately 24,000 employees in 50 countries and net sales of approximately 5.2bn EUR. Learn more at hexagon.com and follow us @HexagonAB.
